Mann Objecta responded to a request from an Asian car manufacturer for support in developing a new CI (Corporate Identity) and SI (Store Identity) concept, successfully advancing to the second round of the pitch. The proposal combines traditional Japanese heritage with modern design and sustainable practices.
The concept for 2025 aims to harmoniously blend tradition and innovation, with a focus on core company values such as teamwork, innovation, and environmental protection. It encompasses the key functional areas of the dealership, including Front Office, Back Office, Reception, Exhibition, Sales, Service, and Warehouse, to create a cohesive brand experience.
The interior design focuses on flexible and modular space planning, adaptable to different functions and customer groups. Sound-absorbing POS elements, furniture, wall segments, and structured ceiling elements with integrated lighting and electrical installations are incorporated. Modular partitions and furniture optimise zoning and product presentation.
The exterior architecture emphasises sustainable elements to enhance brand presence and promote environmental friendliness. New buildings and renovations adhere to eco-friendly principles, with clear brand signalling and energy-efficient lighting. Green facades provide shading, noise reduction, and climate regulation. E-pillars and photovoltaic systems support the use of renewable energy, while rainwater collection systems contribute to resource conservation.
The sales strategy combines traditional and digital platforms to improve customer interaction. Information is delivered via both analogue brochures and digital channels, while test drives offer practical experiences. Service solutions include flexible options and strong brand warranties, fostering long-term customer trust.
Sustainability is a core focus of the brand, with efficient space concepts and cost-saving designs. Renewable energy sources and optimised production processes enhance energy efficiency. Recycling, waste management, and modern technology help minimise the brand’s ecological footprint. Mann Objecta supports the entire process with consulting and design, guiding the development of pilot sites and managing production using sustainable materials and optimised logistics. Passion for retail design means ensuring each project is successfully and sustainably implemented for the client.
